Importance Of Testing Paper Quality In The Printing Industry

Whether it's the packaging or printing industry, the output is directly related to the quality of the paper. High quality means less hassle and better results. Infact, it is a widely acclaimed notion that a good printer means you need fine quality paper. Similarly, in packaging, the demand for durable and robust paper packaging is essential. How do you ensure quality? The clear answer to this is a Paper testing machine. There is an entire apparatus to ensure different qualities of paper based on proper metrics. Manufacturers should trust these matrics more than their instincts.  

Determining Quality In The Printing Industry

The printing industry is massive, from copier printing to flyers, posters, leaflets, hoardings, brochures, and offline promotional materials. The paper used in every function has different physical properties; the only common is “demand for quality”. The poor paper quality jeopardises the quality of the print and the final outlook. On the contrary, promotional materials are a brand’s direct marketing tool, and sabotaging the quality might not do the brand much of a favour. 

The printed advertisement is as impressive as the quality of paper it is printed on. 

Why does Paper Quality Matter?

Even in this digital era, where companies are invested in digital marketing, the importance of paper printing still prevails. Printing still holds a significant chunk of offline marketing. 

Here are the concrete reasons why paper quality matters in the printing industry. 

Durability 

As said, promotional content is as persuasive as the quality of paper it is printed on. Therefore from flyers to leaflets, brochures, posters, banners, etc., every canvas should be durable. Offline marketing is indeed a long term process, the printed paper should be good in terms of appeal and durability.

Professionalism

 

Where do you stand as a brand? The quality of the printed material determines your presence as a brand. For impactful and persuasive printing, it is essential to use a high-quality canvas. People judge a brand by its marketing appeal, which one cannot risk just by cost-cutting on paper quality. Thus the demand for high-quality paper is skyrocketing amongst growing brands.

Easy Printability 

With high-quality printing, it is easier to get a good and impressive print quickly. The amount of secondary effort and manpower becomes low as the quality of paper does 50% of the job.

 

Handle Distribution Stress

It is a must to ensure that the printed material is capable of handling the circulation stress. Posters, banners and leaflets are mailed to different locations, hung outside the doors, on polls, walls, etc. flyers distributed to people might go through immense folds, etc. Poor-quality paper cannot bare these conditions. Result? No profits from marketing.    

Paper coating testing equipment By UEC 

Paper coating testing equipment or, say, paper testing waxes are used to determine the surface strength of the paper. Or you can tell how well the fibres are attached to the paper's surface. The test complies with TAPPI T 459 om-93. Paper testing waxes are a lifesaver for manufacturers, printers, lithographers, and inspection & control teams to determine the quality of printing paper. UEC is the renowned manufacturer of certified paper testing waxes and other paper testing equipment, ensuring the most accurate results for top-notch bulk paper manufacturing.